Atlas / Frontier labs / Amazon

Amazon

AI Market Atlas · by Pro Pluribus

AWS · Nova · Alexa+

Industry leader Frontier labsupdated 10 Nov 2026

AWS is the enterprise model marketplace, growing 39% in Q3. Bedrock hosts Claude, OpenAI, Grok and most leading open models next to Amazon's own Nova models.

Reported in talks to buy real-time video startup Decart for about $7B (11 Oct, via WSJ) †.
Same job, different name: Kiro ≈ Cursor / Antigravity. AgentCore ≈ Claude Managed Agents ≈ Foundry Agent Service.

What it offers

Models
Nova 2 / 2.5 · Nova Act · Nova Forge
Own models (Nova 2.5 Sonic speech, 5 Oct), a browser-agent model and custom training. No new frontier model yet; re:Invent is early December.
Assistant
Alexa+
Rebuilt Alexa, now also on the web at Alexa.com, with shopping through Rufus.
Agents
Amazon Quick Suite
Agentic workspace for knowledge workers †.
Coding
Kiro
Spec-driven agentic IDE, CLI, web and iOS app. It replaces Amazon Q Developer (sunset April 2027).
Developer
Amazon Bedrock
Managed access to Claude, OpenAI, Grok, DeepSeek, Qwen, Kimi, GLM, MiniMax, Mistral and more; Bedrock Managed Agents powered by OpenAI in preview.
Bedrock AgentCore
Runtime, memory, gateway (MCP) and payments (preview) for production agents.

Recent news

  • AWS grows 39% to $46B; Bedrock token volume up about 17xAWS's fastest growth in about five years; Bedrock now serves OpenAI and Grok models and previewed Managed Agents.Cord Cutters News ↗
  • Amazon reportedly in talks to buy Decart for about $7BWould be a major acquisition in real-time generative video.AI Weekly (WSJ) ↗
  • Nova 2.5 Sonic speech model ships on BedrockThe only new Nova model in the window; no frontier model yet ahead of re:Invent.AI Weekly ↗
  • AWS launches Kiro Crew, an always-on agentic coding orchestratorKiro moves into autonomous multi-agent development that runs around the clock, up against Codex and Claude CodeSiliconANGLE ↗
  • Kiro prompt-injection flaw could exfiltrate data through Kiro PowersA security gap in AWS's main AI coding tool as it takes over from Amazon Q DeveloperThe Hacker News ↗
  • Amazon completes $50B investment in OpenAIAWS is now OpenAI's exclusive third-party cloud for Frontier, alongside a $100B Trainium compute dealPYMNTS ↗
  • AWS Summit NY brings AgentCore Harness GA and web search for agentsPushes Bedrock AgentCore further as the enterprise platform for running agents in production. Kiro comes to iOSAWS News Blog ↗
  • AWS stops new Amazon Q Developer signups and moves users to KiroMakes Kiro Amazon's single AI coding brand. Q Developer support ends April 2027Digital Applied ↗

This map is a by-product of the work. Keeping track of what each of these actually does, and which ones are worth your time, is part of how I advise founder-led companies on AI. If you want that applied to your business, the first conversation is free.

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Compiled from public sources by Pro Pluribus; updated 10 Nov 2026. General information, not advice. Company names and logos belong to their owners and are used to identify them, without affiliation or endorsement. Terms