Wix

Up and coming App builders (vibe coding)updated 10 Nov 2026

Wix's natural-language app builder, now with its own model; ARR nearing $250M (Nov).

What it offers

Main offerings
Base44
Business apps for non-developers.

Recent news

  • Wix says Base44 ARR is nearing $250M and cuts its cash-flow target to fund itBase44 more than doubled ARR since March; Wix is trading margin for its growth.Investing.com ↗
  • Base44 launches Base Code, connecting GitHub repositories to a shared workspaceNon-engineers can contribute to existing codebases while engineers keep review control.GlobeNewswire via Manila Times ↗
  • Wix Q2 highlights Base44's own LLM, Base 1, and margin gainsBase 1 cuts inference costs, and Base44 gross margin is guided toward about 60% in H2The Globe and Mail ↗
  • Wix losses widen to $76.4M as it invests in Base44Growth is coming at a steep cost to the parent companyCTech ↗
  • Base44 passes $100M ARR nine months after the Wix dealValidates Wix's acquisition and the non-developer app-builder segmentCTech ↗

This map is a by-product of the work. Keeping track of what each of these actually does, and which ones are worth your time, is part of how I advise founder-led companies on AI. If you want that applied to your business, the first conversation is free.

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Compiled from public sources by Pro Pluribus; updated 10 Nov 2026. General information, not advice. Company names and logos belong to their owners and are used to identify them, without affiliation or endorsement. Terms