Atlas / Creative and media / Luma

Luma

AI Market Atlas · by Pro Pluribus

Luma AI

Industry leader Creative and mediaupdated 10 Nov 2026

Ray video models, known for realistic physics.

What it offers

Main offerings

Ray3.2 · Dream Machine: Video generation.

Recent news

3 Nov 2026Luma's creative tools now work inside ChatGPT and ClaudeDistributes Luma through the major assistants via MCP.Luma AI ↗
1 Oct 2026Luma launches Variants: one ad resized and translated for every placementMoves Luma into ad-production workflows for agencies and brands.Luma AI ↗
9 Jun 2026Luma releases the Ray3.2 video model and APIFrame-by-frame directorial control built with entertainment, ad and gaming creatives.Luma AI ↗
19 May 2026Luma AI named to the CNBC Disruptor 50 list at #35Recognition following its Saudi-backed $900M raise and push into Hollywood production.CNBC ↗

This map is a by-product of the work. Keeping track of what each of these actually does, and which ones are worth your time, is part of how I advise founder-led companies on AI. If you want that applied to your business, the first conversation is free.

Book a 30-minute conversation →

Compiled from public sources by Pro Pluribus; updated 10 Nov 2026. General information, not advice. Company names and logos belong to their owners and are used to identify them, without affiliation or endorsement. Terms