Atlas / Personal and computer-use agents / Meta Muse
Meta Muse
AI Market Atlas · by Pro Pluribus
Meta
The scale leader in consumer agents: 10M+ US downloads in 40 days; now on watches, with voice and avatars, and launched in Singapore. Privacy and security criticism continues.
What it offers
Main offerings
- Muse app
- Email, calendar, forms, shopping and payments in a secure virtual machine. Free, $20 or $100 a month. Shopping runs through Plaid; some shoppers average $200+ per purchase.
Recent news
- Muse lands on Apple Watch and Wear OSTechCrunch reports 10M+ US downloads within 40 days.TechCrunch ↗
- Muse adds real-time voice conversations and expressive avatarsVoice and video-style chat in the US app, with glasses support coming.Meta ↗
- Meta launches Muse in SingaporeAn international launch with local partners including Grab, Shopee and Singapore Airlines.Meta ↗
- Meta says Muse has over 10M usersAbout a quarter use it daily, and shopping is a top activity; Meta now shifts to monetizing it.TechCrunch ↗
- Meta debuts Muse Wonder model, gated to paid tiersA test of whether users will pay for a stronger agent model ($20 and $100 tiers).CNBC ↗
- Muse tops app charts with about 2.18M daily active usersThe fastest consumer agent adoption so far; retention is the open question.CNBC ↗
- TIME: Muse builds profiles of users and their non-user contactsMeta did not dispute the findings; promised encryption of Muse data is not yet live.TIME ↗
- Meta's Muse drags down bank, insurer and travel stocksInvestors price in agents that switch providers for users, a threat to businesses that rely on consumer inertiaBloomberg ↗
- Amazon blocks Muse from its store while Shopify enables itFirst major standoff over agentic shopping, with retailers split between blocking and embracing agentsGeekWire ↗
- Muse reportedly read private notifications without permissionPrivacy flaw within two weeks of launch deepens trust concerns over giving Meta email and payment accessDataconomy ↗
- Muse AI agent becomes the No. 2 app in the USA fast climb up the charts that later passed ChatGPT as the top free iOS appTechCrunch ↗
- Meta debuts Muse personal agent with free, $20 and $100 tiersAgent books travel, shops and fills forms in its own app and inside WhatsApp, on Muse Spark 1.3Axios ↗
- Meta launches Muse as it faces a public reckoning on privacyPre-launch tests showed unapproved emails being sent; users must opt out of training on agent dataCNBC ↗
This map is a by-product of the work. Keeping track of what each of these actually does, and which ones are worth your time, is part of how I advise founder-led companies on AI. If you want that applied to your business, the first conversation is free.
Book a 30-minute conversation →Compiled from public sources by Pro Pluribus; updated 10 Nov 2026. General information, not advice. Company names and logos belong to their owners and are used to identify them, without affiliation or endorsement. Terms